Responsible for management of the brand identity, art direction, design, and production procedures for the Division of University Communications.

Key player in the University’s re-branding initiative and visual identity system implementation.

Directed and supervised departmental design staff that included 4 art directors and 1 senior graphic designer, as well as freelance contract employees, vendors, and suppliers. Coordinated design staff effort and talent for maximum efficiency and quality to achieve the strategic goals of all communications materials.

Served as a senior account executive for various high-priority communications projects as assigned.  Met with clients University-wide, assessed needs and project requirements, developed budgets and schedules, and provided solutions and follow-through.

Developed marketing strategies and created ongoing integrated design systems—from concept through completed product. Key areas of focus included the University of Miami President’s Report, comprehensive fundraising campaigns, development communications, alumni communications, and general institutional communications.

Responsible for all Art direction and design of the University’s magazine Miami, The University of Miami Magazine. 

Developed and monitored design studio procedures and maintained cost-efficient, streamlined, production workflow. Responsible for all deadlines, execution, project budgets, and materials and resources management of the design studio. Managed the staff in imaging requirements, coordinates photography resources, and related technology issues.

Worked with the department production manager to develop and adhere to project specifications, budgets, schedules, vendor relationships, and project and studio procedures. Monitored design staff in adherence to these guidelines.